Over the course of several weeks, I worked on designing, refining, enhancing, and developing my brand’s logo. This took a lot of sketching, reviewing, and editing to discover the best way to represent myself as a designer and an individual. This is the final product.
The concept of my logo was that I needed to create something which would quickly convey my design skills, my personality, and my overall brand without making myself seem too rigid. After discussing several options with my mentor, several previous graphic design teachers, and several graphic design friends, I came up with the perfect solution to create my own logo with my initials “JS”.
This was one of the most challenging things I’ve done as a designer. I knew that creating my own logo was going to be hard, and I went into this project with that in mind, but it was much more challenging (and frustrating) than I had even imaged. Figuring out how to convey JS, my personality, and my professionalism without seeming too rigid was a struggle that I fought for several weeks. It was only with the help of previous teachers and mentors that I was able to break out of my cycle and move onto a better shape and design.
After many, many hand and digital sketches, I came up with this shape. The overall design is fluid and even, with the J and S merging together to create a beautiful shape which conveys my abilities as a graphic design and my personality. This is probably my favorite design piece.
